[{"data":1,"prerenderedAt":208},["ShallowReactive",2],{"legal-en-privacy":3},{"id":4,"title":5,"body":6,"description":199,"extension":200,"meta":201,"navigation":202,"path":203,"seo":204,"stem":205,"updated":206,"__hash__":207},"legal\u002Fen\u002Fprivacy.md","Privacy Policy",{"type":7,"value":8,"toc":187},"minimark",[9,13,20,25,34,38,44,69,74,100,104,107,111,114,138,141,147,151,154,158,161,165,168,172,182],[10,11,5],"h1",{"id":12},"privacy-policy",[14,15,16],"blockquote",{},[17,18,19],"p",{},"WashGuard is built to be helpful and private: your photos are processed solely to generate a care recommendation. We never sell data; analytics and advertising services run only with your consent. This page explains what we process and why.",[21,22,24],"h2",{"id":23},"_1-controller","1. Controller",[17,26,27,28,33],{},"Milena Marketing ltd., Alabin Street 33, 1000 Sofia, Bulgaria (VAT ID BG208676776), represented by managing director Milena Barton. For any privacy question, reach us via our ",[29,30,32],"a",{"href":31},"\u002Fen\u002Fcontact","contact form",".",[21,35,37],{"id":36},"_2-data-we-process","2. Data we process",[17,39,40],{},[41,42,43],"strong",{},"On this website:",[45,46,47,54,63],"ul",{},[48,49,50,53],"li",{},[41,51,52],{},"Server logs"," — our hosting provider (Render Services, Inc., USA) processes technically necessary data such as IP address, browser type and time of access to deliver and secure the site.",[48,55,56,59,60,62],{},[41,57,58],{},"Contact form"," — if you write to us via the ",[29,61,32],{"href":31},", we process your name, e-mail address and the content of your message in order to answer your enquiry. Delivery is handled by the form service FormSubmit; the message is delivered to our e-mail inbox.",[48,64,65,68],{},[41,66,67],{},"Analytics and advertising services"," — only with your consent, see section 4.",[17,70,71],{},[41,72,73],{},"In the WashGuard app:",[45,75,76,82,88,94],{},[48,77,78,81],{},[41,79,80],{},"Account"," — your e-mail address and sign-in credentials.",[48,83,84,87],{},[41,85,86],{},"Photos & scans"," — your photos of garments, detergents and appliances are processed to automatically generate a care recommendation. The analysis is performed by AI image recognition on our servers or by our processors.",[48,89,90,93],{},[41,91,92],{},"History"," — the care recommendations you save and the appliances you register.",[48,95,96,99],{},[41,97,98],{},"Device & usage"," — basic technical data and crash diagnostics that keep the app stable.",[21,101,103],{"id":102},"_3-purposes-and-legal-bases","3. Purposes and legal bases",[17,105,106],{},"We process data to provide the service — analysing photos, generating care recommendations, syncing your history, securing your account and answering enquiries (Art. 6(1)(b) GDPR), with your consent where required (Art. 6(1)(a) GDPR), and based on our legitimate interest in a safe, working product (Art. 6(1)(f) GDPR). For analytics and advertising we use data only with your consent (see section 4); we never sell it.",[21,108,110],{"id":109},"_4-cookies-analytics-advertising","4. Cookies, analytics & advertising",[17,112,113],{},"We use analytics and marketing services to improve our website and measure the performance of our advertising:",[45,115,116,126,132],{},[48,117,118,121,122,125],{},[41,119,120],{},"Google Analytics 4"," and ",[41,123,124],{},"Google Ads"," (Google Ireland Ltd., Ireland)",[48,127,128,131],{},[41,129,130],{},"Meta Ads \u002F Meta Pixel"," (Meta Platforms Ireland Ltd., Ireland)",[48,133,134,137],{},[41,135,136],{},"TikTok Pixel \u002F TikTok Ads"," (TikTok Technology Ltd., Ireland)",[17,139,140],{},"These services use cookies and similar technologies and process pseudonymised usage data (e.g. pages visited, device and browser information, advertising IDs, approximate location) to measure reach, build audiences and attribute conversions. Data may be transferred to the parent companies in the USA; such transfers are based on the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.",[17,142,143,146],{},[41,144,145],{},"All of these services run only if you consent via the cookie banner"," (Art. 6(1)(a) GDPR, ePrivacy rules). Without consent they remain fully disabled. You can withdraw or adjust your consent at any time with effect for the future via the website's cookie settings.",[21,148,150],{"id":149},"_5-affiliate-links","5. Affiliate links",[17,152,153],{},"Product suggestions in the app may contain affiliate links (e.g. to Amazon). Only when you click such a link does the respective provider process data under its own privacy policy; we may earn a commission — at no extra cost to you.",[21,155,157],{"id":156},"_6-recipients-and-international-transfers","6. Recipients and international transfers",[17,159,160],{},"We share data only with service providers that help us operate the service (hosting, AI image analysis, form delivery and — with consent — the analytics and advertising partners listed in section 4) and that are contractually bound to confidentiality. Where data is transferred to countries outside the EU\u002FEEA (e.g. the USA), this happens on the basis of appropriate safeguards such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.",[21,162,164],{"id":163},"_7-retention","7. Retention",[17,166,167],{},"We keep personal data only as long as necessary for the purposes described. Account data and history are deleted when you delete your account; contact-form enquiries are deleted once they have been fully answered and no statutory retention obligations apply.",[21,169,171],{"id":170},"_8-your-rights","8. Your rights",[17,173,174,175,181],{},"You have the right of access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20) and objection (Art. 21). You may withdraw any consent at any time with effect for the future. You can also lodge a complaint with a data protection authority — in Bulgaria, the Commission for Personal Data Protection (CPDP, ",[29,176,180],{"href":177,"rel":178},"https:\u002F\u002Fwww.cpdp.bg",[179],"nofollow","cpdp.bg",").",[17,183,184,185,33],{},"Just use our ",[29,186,32],{"href":31},{"title":188,"searchDepth":189,"depth":189,"links":190},"",2,[191,192,193,194,195,196,197,198],{"id":23,"depth":189,"text":24},{"id":36,"depth":189,"text":37},{"id":102,"depth":189,"text":103},{"id":109,"depth":189,"text":110},{"id":149,"depth":189,"text":150},{"id":156,"depth":189,"text":157},{"id":163,"depth":189,"text":164},{"id":170,"depth":189,"text":171},"How WashGuard handles your data — in plain language.","md",{},true,"\u002Fen\u002Fprivacy",{"title":5,"description":199},"en\u002Fprivacy","July 2026","fwnBCh6dYw2fnSyXuA-br9fDfF7RrC0FzwABoGYU9Lc",1783094683964]